Fred Ackourey
I Tell Stories That Convert
I work at the intersection of UX design, front-end development, and performance-driven storytelling — where brand, data, and conversion rates converge.
Much of my career has been spent in environments where results matter, narratives must convert, and design is measured not just by how it looks, but by what it delivers. I thrive in cross-functional teams where ideation and analytics shape nuance, and every touchpoint supports a larger strategic goal.
Experience
Perceval Interactive Media
Principal
Aug 2022 – Present
UX/UI, content creation, digital marketing and blockchain. ETH genesis validator returned 312% in 2 years
Strong Supplements
Digital Marketing Lead
Jul 2012 – Jun 2022
Van Nuys, CA
Ecommerce, UX/UI, Online Advertising, Content Creation. Increased revenue 10x and traffic 12x in first 4 years.
Telegaleria
Digital Marketing
Aug 2006 – Jul 2012
Multicultural ecommerce company. Cross-channel marketing (television / digital), online advertising. Made every mistake in the book.
Design Skills
- UX/UI Design
- UX Research / Writing
- Motion Design
- Web Design
- Market Strategy
- Digital Advertising
- Personalization / CRM
- TOOLS:
- Figma (Design + Prototype)
- Photoshop / Illustrator
- After Effects / Premiere
- Animate / Salesforce Personalization
Development Skills
- Front End Development
- React / Next.js / Typescript
- HTML5/CSS3 / Node.js
- Wordpress / PHP
- Angular / RxJs / Ngrx
- Django / Python / SQL
- Realtime API / Websocket
- Machine Learning / Gen AI
- BLOCKCHAIN:
- Alchemy / Solidity
- Open Zeppelin
- AWS / Google Cloud
Education
UCLA
Economics
Did Not Graduate
Founded start-up Jr. Yr → acquired by Zhone Technologies (NASDAQ)Imperial College London
Mathematics for Machine Learning (continuing education)
Google
UX Design Certificate (continuing education)
Enlightenment
Unconvential Yet Necessary Tools For Traders
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